Digital Marketing | 8 Min Read

How to become a great storyteller and 5 qualities of a great storyteller

By Tanishka

What is storytelling

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Storytelling

Do you remember the mesmerizing stories of fairy , ghosts told to you by your grandmothers ? Those famous Panchatantra and champak stories beautifully crafted in weekly comic books ! We all remember them till date , they are unforgettable.  But do you remember the story your boss or colleague told you as an example for reference to your some project ? Do you ever wonder why ? I wondered too and got answers!  This is  because our grandmothers had a beautiful narrative that stays with us till date . Whereas , stories we get to hear from our colleagues and bosses are very boring and we don’t even remember it till the end  of session let alone it staying for long . 

What is storytelling ?

Storytelling is a great practice that has direct impact on our development . It reap numerous benefits in our growth and relationships. Apart from that, it is a great tool for business development that everyone is using nowadays .

Many of the two benefits that will push higher your reach and growth are.

  1. Storytelling helps you connect with people at more emotional level which enables them to trust your brand credibility.
  2. you build a structured , SEO based story, it will improve your reach to the targeted audience . Which means more readers If -> leads -> consumers.

Well “Everyone has a story to tell . What is yours? “.

3 Step Exercise to become a great story teller

Now, if you also want to become a great storyteller and charm people then look at my 3 step exercise that will make you a great storyteller.

  1. Listen and observe

Well, why we don’t remember our office/ work stories is also because we are uninterested, lost in our own thought process making plans for after meeting or the  topic is not of our interest. 

Yes , yes boring narration is also the reason.  But let’s first find mistakes from our end ? Now you know that you have to listen carefully and observe what the narrator is trying to say ! You can begin by listening to audiobooks, your beat source!

  1. Read and read More

Now mind it , you can’t be a good writer or storyteller if  you’re not reading.  For me , reading is a daily habit that I can’t skip, I m addicted to it. Yay! It’s a good one. Reading makes us more aware of the process, you get to understand things more clearly and it makes you more intelligent too. Begin by reading 100 pages books or short story books if you’re already not a reader. 

  1. Communicate

This is not your conversation about a new sale with your friend or gossip about your new  colleague.  This is  the meaningful and useful conversation.  No matter what conversation you are doing ,  do it too find answers and know more . While not slipping from the listening point , you have  to listen carefully in order to respond amazingly.

This is not your conversation about a new sale with your friend or gossip about your new  colleague.  This is  the meaningful and useful conversation.  No matter what conversation you are doing ,  do it too find answers and know more . While not slipping from the listening point , you have  to listen carefully in order to respond amazingly.

5 Qualities of a storyteller

I know this is not at all a tough task I am asking you to do. We already do this but In a wrong way ! Now you know the right , so go and get started! 

Next , if you are already or aspiring to be a great storyteller let’s look at the 5 qualities you must possess!  ( match yours ? )

  1. Authentic

They are always real, to the point and never brag about anything which is not true . They believe in delivering the  right always. 

  1. Empathetic

They will always listen to you and understand you from your perspective. They might not necessarily agree with everything you say but they will not judge you. They trust and practice humanity .

  1. Mesmerizer

They will charm you always with their beautiful narration taking you to the roller coaster ride of emotions, evoking in you the urge to do something and will always end on a beautiful note .

  1. Memorable

Yes , once you listen to them read their stories you can’t  forget them ,just like our grandmothers!  Don’t  you miss them ?

  1. Trustworthy

They are the most believable people. They attack right at your heart and know how to win your trust. 

 Do you match these ? Well kudos if you got them in you and If not don’t loose hope and learn as you grow this beautiful art of storytelling, taking your grandparents your references!

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