Digital Marketing | 7 Min Read

What is Email Marketing? Does it achieve your marketing goals?

Email Marketing



Email Marketing

Email marketing is a proficient communication channel that comes under the broad category of digital marketing. It is considered as the most cost-effective and systematic means to communicate with people, used both in a professional and personal manner.

We all receive emails almost every day, from newsletters we have subscribed to, from a company we bought service from, updates of news and colleges or jobs, and many alike. When we click through any particular email, it drives revenue for the company that sent it. Sounds cool? Well, keep exploring to know how it can help you too! 

Types of Emails

Emails are of various categories , but most common that we all come across almost all the time are

  • Information emails 
  • Product emails
  • Conversion emails 

Information emails

Very basic ,the emails we get from job portals website , a newspaper for the latest job updates or news incident respectively.

Product emails

These are the emails from the companies wee bought service or product from, for the review or to buy again.  

Conversion emails

These , to drive readers to the blog or the company’s website to convince them to buy products or services . Simply to generate leads or sales. 

Benefits of using Email Marketing

Considering the beautiful gift email marketing is to businesses,  especially small ones ( because cost-effective) there are many benefits. Main ones are listed below: 

  • Brand acknowledgment  
  • Elevate sales  
  • Easy to implement 

Let’s look at them more closely.  

Brand Acknowledgment

Credibility establishment is very crucial, especially if you are just starting out you, first of all, want people to know you, what you do, how and why you do, what makes you outstand from others and how can you assure them. Email this, helps in building that authority. It invites people to your blog or website and takes a dig at youwork or product, the condition being your email is beautifully crafted

Elevate sales

Now, we have successfully established our presence, people know us its time to turn them into customers 

Email is the best tool available to pitch people and also this is a fact that email marketing brings more sales than social media. For this, you need a strategic approach that allows you to create email campaigns that work best for you and reaches the right audience.  Remember again, we don’t want to reach everyone,  we only want to reach the right one. Now you know what people you need on your email list

Easy to implement

Do we know our one-click generates how much revenue for the one company or blog who sent it?  For every $1 spent on email marketing, it generates $38, suggests studies and experts. Now that sounds amazing, especially if you are a start-up you must have a tight budget but you want to increase your reach, now you know the hack 


Well, after describing all this it would be unfair if I don’t admit that doing all this along with various other strategies in the race to grow and develop youbrand or blog is not easy, it takes a big amount of time, people and not to forget the money. But there’s always a way out, and we are that way for you! 

Buildique business developers, helps you bring the real-time growth to your table, crafting all the strategies for you keeping in mind the budget, time and resources you have and making most out of it, we will help you reach the level where you make your independent presence and people know you much better. 



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