Digital Marketing | 10 Min Read

What is Search Engine Marketing? Is spending money on SEM Worth?

By Anagh

Search Engine Marketing

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What is Search Engine Marketing?

Search Engine Marketing, or SEM, is among the most efficient way to popularize your business in an increasingly competitive marketplace. With millions of businesses out there all striving for views, it’s particularly important to advertise online, and SEM is the most effective way to boost your products and expand your business.

SEM is the practice of marketing a business utilizing paid advertisements that are displayed on search engine results pages. Advertisers bid on keywords that regular viewers of search engines such as Google and Bing might type in when seeking for certain products or services, which gives the advertiser the opportunity for their ads to be displayed along with results for those search queries.

These ads, commonly known as pay-per-click ads, comes in several formats. Some are text-based ads, while others are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Benefits of SEM

Now, you haven’t spared a minute of yours just to read the theory of Search Engine Marketing, you want to know how will it drive results for you! So here we go!
Out many, there are 5 main ways it will profit us

  • Create Targeted Search Ads
  • Pay Only Per Action
  • Optimized Ads to Target the Right Audience
  • Increase Brand Awareness
  • Competition Advantage
Let’s look at them at a close level

Create Targeted Search Ads

SEM provides you with an option to target your potential clients in terms of their geographical location.

Pay Only Per Action

Your ads will appear for free and you’ll have to pay for them only when somebody clicks on your ad.

Optimized Ads to Target the Right Audience

Choose the right keywords and attract people who are genuinely interested in what you’re selling.

Competition Advantage

Get a chance to convert clients of your competitors by ads that are triggered to appear on keywords related to your competitor.

Increase brand awareness

Viewing your brand name multiple times during a web search for a potential customer could help solidify your brand name inside their head.

Working of SEM

Shocked!!! Want to know how Search Engine Marketing works, and it’s elements

  • Keywords: The Foundation of SEM

  • SEM Keyword Research

  • The SEM Ad Auction

  • Working of Ad Auction

Let’s look at them at a close level

Keywords: The Foundation of SEM

Keywords are the foundation of search engine marketing. As users enter keywords into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.

SEM Keyword Research

Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.

First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using Google Keyword Planner.

Simply enter a keyword that’s relevant to your business or service, and see related keyword suggestion ideas that can form the basis of various search engine marketing campaigns.

Google Keyword Planner provides you with a range of valuable information, such as search volume for each keyword in Google and its general competitiveness.

In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product.

This concept is known as search intent or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:

  • Buy
  • Discount(s)
  • Deal(s)
  • Coupon(s)
  • Free shipping

The SEM Ad Auction

One of the most enduring misconceptions about search engine marketing is that whoever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For this explanation, we’ll be focusing on the ad auction in Google AdWords.

Working of Ad Auction

The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.

SEM with Buildique Business Developers

At Buildique Business Developers, we eat, sleep, and breathe SEM. Whether you’re a newcomer to paid search marketing or a seasoned professional, we want to provide you with everything you need to succeed at search engine marketing.

Buildique Business Developers, makes managing your search engine marketing campaigns easy and efficient, leaving you more time to focus on what matters – growing your business.

SEM’s greatest benefit is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why SEM is so effective and such an amazingly powerful way to grow your business. And with Buildique Business Developers, you’ll receive the very best service to build and grow your business.

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